:root {
  --paper: #F5F2EE;
  --ink: #1A1A18;
  --lime: #E8F044;
  --lilac: #9B7FD4;
  --stone: #B8B5AE;
  --muted: #67645D;
  --body: #3B3A36;
  --line: #D8D4CD;
  --line-dark: #3A3935;
  --sans: "Plus Jakarta Sans", "Helvetica Neue", Arial, sans-serif;
  --hand: "Kalam", "Segoe Print", "Bradley Hand", cursive;
  --wrap: 1320px;
  --pad: clamp(20px, 4vw, 56px);
  color-scheme: light;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; }
body {
  background: var(--paper); color: var(--ink);
  font-family: var(--sans); font-size: 1.0625rem; line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}
a { color: inherit; }
img { display: block; max-width: 100%; height: auto; }
h1, h2, h3 { margin: 0; text-wrap: balance; }
p { margin: 0; }
figure { margin: 0; }
:focus-visible { outline: 2px solid var(--ink); outline-offset: 3px; }
.dark :focus-visible { outline-color: var(--lime); }
.wrap { max-width: var(--wrap); margin: 0 auto; padding: 0 var(--pad); }
.label { font-size: .72rem; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; color: var(--muted); }
.dark { background: var(--ink); color: var(--paper); }
.dark .label { color: var(--stone); }
.hand { font-family: var(--hand); }
.grid12 { display: grid; grid-template-columns: repeat(12, 1fr); gap: 24px; }

/* buttons */
.btn {
  display: inline-flex; align-items: center; gap: 12px;
  font: 700 .95rem/1 var(--sans); padding: 15px 22px; border-radius: 100px;
  text-decoration: none; cursor: pointer; border: 1.5px solid var(--ink);
  background: transparent; color: var(--ink); transition: transform .2s ease;
}
.btn:hover { transform: translateY(-2px); }
.btn-primary { background: var(--lime); border-color: var(--lime); }
.btn-primary::after { content: ""; width: 7px; height: 7px; border-radius: 50%; background: var(--ink); }
.dark .btn { border-color: var(--paper); color: var(--paper); }
.dark .btn-primary { color: var(--ink); border-color: var(--lime); }
.textlink { font-weight: 700; text-underline-offset: 6px; text-decoration-thickness: 1.5px; }

/* nav */
.nav { position: sticky; top: 0; z-index: 20; background: var(--paper); border-bottom: 1px solid var(--line); }
.nav .wrap { display: flex; align-items: center; gap: 32px; height: 72px; }
.brand { display: flex; align-items: center; gap: 12px; text-decoration: none; }
.mono { display: grid; place-items: center; width: 38px; height: 38px; border: 1.5px solid currentColor; font-weight: 800; font-size: .9rem; letter-spacing: -.02em; }
.brand-name { display: flex; flex-direction: column; line-height: 1.05; }
.brand-name b { font-weight: 800; font-size: 1rem; letter-spacing: -.01em; }
.brand-name span { font-weight: 300; font-size: .62rem; letter-spacing: .32em; text-transform: uppercase; }
.nav-links { display: flex; gap: 28px; margin-left: auto; font-size: .9rem; font-weight: 500; }
.nav-links a { text-decoration: none; }
.nav-links a:hover, .nav-links a[aria-current] { text-decoration: underline; text-underline-offset: 5px; }
.lang { display: flex; align-items: center; gap: 2px; font-size: .8rem; font-weight: 700; }
.lang button { font: inherit; background: none; border: 0; padding: 6px 7px; cursor: pointer; color: var(--stone); letter-spacing: .08em; }
.lang button[aria-pressed="true"] { color: var(--ink); text-decoration: underline; text-decoration-thickness: 2px; text-underline-offset: 5px; }
.lang i { color: var(--stone); font-style: normal; }
.nav .btn { padding: 11px 18px; font-size: .85rem; }

/* shared section rhythm */
section { scroll-margin-top: 80px; }
.sec { padding: clamp(72px, 9vw, 128px) 0; }
h2.big { font-weight: 800; font-size: clamp(2.1rem, 4.6vw, 3.9rem); line-height: 1; letter-spacing: -.04em; }

/* ---------- case page ---------- */
.crumbs { padding-top: 28px; font-size: .85rem; color: var(--muted); display: flex; gap: 10px; }
.crumbs a { text-decoration: none; }
.crumbs a:hover { text-decoration: underline; }
.case-head { padding-block: clamp(28px, 4vw, 56px) clamp(32px, 4vw, 48px); align-items: end; }
.case-head .t { grid-column: 1 / span 8; display: grid; gap: 18px; }
.case-head h1 { font-weight: 800; font-size: clamp(3.2rem, 9vw, 8.4rem); line-height: .9; letter-spacing: -.05em; }
.case-head .kicker { font-size: clamp(1.1rem, 1.8vw, 1.45rem); font-weight: 500; }
.found { grid-column: 9 / span 4; display: grid; gap: 10px; justify-items: start; }
.found ul { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 8px; }
.found li { font-size: .8rem; font-weight: 700; border-radius: 100px; padding: 6px 14px; border: 1.5px solid var(--ink); display: inline-flex; align-items: center; gap: 8px; }
.found li.on { background: var(--ink); color: var(--paper); }
.found li.on::before { content: ""; width: 6px; height: 6px; border-radius: 50%; background: var(--lime); }
.found li.off { border-style: dashed; color: var(--muted); border-color: var(--stone); }
.case-hero img { width: 100%; aspect-ratio: 16 / 8; object-fit: cover; }
.facts { border-bottom: 1px solid var(--line); }
.facts dl { margin: 0; display: grid; grid-template-columns: repeat(4, 1fr); }
.facts div { padding: 22px 24px 22px 0; }
.facts div + div { padding-left: 24px; border-left: 1px solid var(--line); }
.facts dt { font-size: .7rem; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; color: var(--muted); margin-bottom: 6px; }
.facts dd { margin: 0; font-weight: 600; font-size: .98rem; line-height: 1.4; }

.results { border-top: 1px solid var(--ink); display: grid; grid-template-columns: repeat(4, 1fr); }
.res { padding: 28px 24px 8px 0; display: grid; gap: 10px; align-content: start; }
.res + .res { padding-left: 24px; border-left: 1px solid var(--line); }
.res b { font-weight: 800; font-size: clamp(2.4rem, 4.6vw, 4rem); line-height: .95; letter-spacing: -.045em; font-variant-numeric: tabular-nums; }
.res span { font-size: .92rem; color: var(--muted); max-width: 22ch; }

.results.r3 { grid-template-columns: repeat(3, 1fr); }
.res b.word { font-size: clamp(1.4rem, 2.4vw, 2rem); letter-spacing: -.025em; line-height: 1.1; }

/* multi-client case (Seller) */
.client { padding: clamp(56px, 7vw, 96px) 0; border-top: 1px solid var(--line); }
.client .grid12 { align-items: start; }
.client .id { grid-column: 1 / span 4; display: grid; gap: 14px; }
.client .id h2 { font-weight: 800; font-size: clamp(2rem, 4vw, 3.4rem); line-height: 1; letter-spacing: -.045em; }
.client .id .what { font-size: .95rem; color: var(--muted); }
.client .nums { display: grid; gap: 18px; margin-top: 18px; padding-top: 18px; border-top: 1px solid var(--ink); }
.client .num b { display: block; font-weight: 800; font-size: clamp(2rem, 3.4vw, 2.9rem); line-height: 1; letter-spacing: -.045em; font-variant-numeric: tabular-nums; }
.client .num span { font-size: .88rem; color: var(--muted); }
.client .txt { grid-column: 6 / span 7; display: grid; gap: 18px; }
.client .txt p { color: var(--body); font-size: 1.05rem; max-width: 62ch; }
.client .txt h3 { font-size: .72rem; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; color: var(--muted); }
.client .txt ul { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 8px; }
.client .txt li { font-size: .8rem; font-weight: 500; border: 1px solid var(--ink); border-radius: 100px; padding: 5px 12px; }
.pics { grid-column: 1 / -1; display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: clamp(32px, 4vw, 48px); }
.pics figure { display: grid; gap: 10px; align-content: start; }
.pics img { width: 100%; aspect-ratio: 4 / 3; object-fit: cover; background: #E9E5DF; }
.pics figcaption { font-size: .85rem; color: var(--muted); }
.pics figcaption b { color: var(--ink); }

/* ---------- service pages ---------- */
.svc-head { padding-block: clamp(28px, 4vw, 56px) clamp(40px, 5vw, 64px); align-items: end; border-bottom: 1px solid var(--ink); }
.svc-head .t { grid-column: 1 / span 7; display: grid; gap: 18px; }
.svc-head h1 { font-weight: 800; font-size: clamp(3rem, 7.4vw, 6.8rem); line-height: .92; letter-spacing: -.05em; }
.svc-head .gap { font-weight: 700; font-size: clamp(1.3rem, 2.2vw, 1.8rem); letter-spacing: -.02em; line-height: 1.2; }
.svc-head .aside { grid-column: 9 / span 4; display: grid; gap: 22px; }
.svc-head .aside p { color: var(--body); }
.actions { display: flex; flex-wrap: wrap; gap: 12px; }
.signs { margin-top: clamp(48px, 6vw, 80px); display: grid; gap: 14px; }
.signs h2 { font-weight: 800; font-size: clamp(1.7rem, 3vw, 2.5rem); letter-spacing: -.035em; line-height: 1.05; }
.signs ul { list-style: none; margin: 16px 0 0; padding: 0; display: grid; grid-template-columns: 1fr 1fr; border-top: 1px solid var(--ink); }
.signs li { padding: 22px 24px 22px 36px; border-bottom: 1px solid var(--line); position: relative; font-size: 1.08rem; font-weight: 500; line-height: 1.4; }
.signs li:nth-child(odd) { border-right: 1px solid var(--line); }
.signs li::before { content: ""; position: absolute; left: 8px; top: 30px; width: 9px; height: 9px; border-radius: 50%; background: var(--lime); box-shadow: 0 0 0 1.5px var(--ink); }
.incl { align-items: start; }
.incl .t { grid-column: 1 / span 3; }
.incl ul { grid-column: 4 / span 9; list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 10px; }
.incl li { font-size: clamp(.95rem, 1.4vw, 1.15rem); font-weight: 600; border: 1.5px solid var(--stone); border-radius: 100px; padding: 10px 20px; }
.steps { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid var(--ink); }
.steps li { padding: 24px 24px 8px 0; display: grid; gap: 10px; align-content: start; }
.steps li + li { padding-left: 24px; border-left: 1px solid var(--line); }
.steps .n { font-weight: 300; font-size: 2.2rem; line-height: 1; color: var(--muted); font-variant-numeric: tabular-nums; }
.steps h3 { font-size: 1.3rem; font-weight: 800; letter-spacing: -.02em; }
.steps p { color: var(--body); font-size: .98rem; }
.ways { display: grid; gap: 16px; margin-top: 16px; }
.ways-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.ways-grid div { border: 1.5px solid var(--ink); padding: 24px; display: grid; gap: 8px; }
.ways-grid h3 { font-size: 1.2rem; font-weight: 800; }
.ways-grid p { color: var(--body); }
.related { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--ink); }
.related a { padding: 24px 24px 24px 0; text-decoration: none; display: grid; gap: 6px; position: relative; }
.related a + a { padding-left: 24px; border-left: 1px solid var(--line); }
.related b { font-weight: 800; font-size: clamp(1.4rem, 2.4vw, 2rem); letter-spacing: -.035em; line-height: 1.05; }
.related span { color: var(--muted); font-size: .92rem; padding-right: 28px; }
.related i { position: absolute; right: 16px; bottom: 24px; font-style: normal; font-size: 1.3rem; transition: transform .25s; }
.related a:hover b { text-decoration: underline; text-decoration-thickness: 2px; text-underline-offset: 6px; }
.related a:hover i { transform: translateX(4px); }
.touch { align-items: start; }
.touch .t { grid-column: 1 / span 6; display: grid; gap: 24px; align-content: start; }
.touch .t h2 { font-weight: 800; font-size: clamp(2rem, 4.2vw, 3.6rem); line-height: 1.02; letter-spacing: -.04em; }
.touch .form { grid-column: 8 / span 5; }
.others { display: grid; grid-template-columns: 1fr 1fr; border-top: 1px solid var(--ink); }
.others a { padding: 26px 24px 26px 0; text-decoration: none; display: grid; gap: 8px; }
.others a + a { padding-left: 24px; border-left: 1px solid var(--line); }
.others b { font-weight: 800; font-size: clamp(1.6rem, 3vw, 2.4rem); letter-spacing: -.04em; line-height: 1; }
.others span { color: var(--body); }
.others em { font-style: normal; font-weight: 700; font-size: .9rem; }
.others a:hover b { text-decoration: underline; text-decoration-thickness: 2px; text-underline-offset: 6px; }

/* forms (shared) */
.form { display: grid; gap: 18px; padding: 28px; border: 1.5px solid var(--ink); }
.dark .form { border-color: var(--stone); }
.form h3 { font-size: 1.3rem; font-weight: 800; }
.field { display: grid; gap: 6px; }
.field label { font-size: .75rem; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; color: var(--muted); }
.dark .field label { color: var(--stone); }
.field input, .field textarea {
  font: 400 1rem/1.4 var(--sans); color: inherit; background: transparent;
  border: 0; border-bottom: 1.5px solid var(--stone); padding: 8px 0; border-radius: 0;
}
.field textarea { resize: vertical; min-height: 92px; }
.field input:focus, .field textarea:focus { outline: none; border-bottom-color: var(--lime); }

.story-row { align-items: start; }
.story-row .side { grid-column: 1 / span 3; position: sticky; top: 100px; display: grid; gap: 8px; }
.story-row .main { grid-column: 5 / span 7; display: grid; gap: 22px; }
.story-row .main p { color: var(--body); font-size: 1.1rem; max-width: 62ch; }
.story-row .main p.lead { color: var(--ink); font-weight: 500; font-size: clamp(1.3rem, 2.2vw, 1.7rem); line-height: 1.35; letter-spacing: -.015em; }
.pullq { font-weight: 800; font-size: clamp(1.8rem, 3.6vw, 3rem); line-height: 1.08; letter-spacing: -.035em; max-width: 24ch; }
.pullq-wrap { padding: clamp(56px, 7vw, 96px) 0; }
.pullq-wrap .wrap { display: grid; gap: 16px; }

.did { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--stone); }
.did-col { padding: 28px 28px 8px; display: grid; gap: 16px; align-content: start; }
.did-col:first-child { padding-left: 0; }
.did-col + .did-col { border-left: 1px solid var(--line-dark); }
.did-col .name { font-weight: 800; font-size: clamp(1.9rem, 3vw, 2.6rem); line-height: 1; letter-spacing: -.04em; display: flex; align-items: center; gap: 12px; }
.did-col .name::after { content: ""; width: 9px; height: 9px; border-radius: 50%; background: var(--lime); }
.did-col ul { list-style: none; margin: 0; padding: 0; display: grid; }
.did-col li { padding: 12px 0; border-bottom: 1px solid var(--line-dark); font-size: .98rem; color: #DAD6CF; }
.did-col li:first-child { border-top: 1px solid var(--line-dark); }

.gallery { display: grid; grid-template-columns: repeat(12, 1fr); gap: 20px; }
.gallery figure { display: grid; gap: 10px; align-content: start; }
.gallery img { width: 100%; object-fit: cover; background: #E9E5DF; }
.gallery figcaption { font-size: .85rem; color: var(--muted); }
.gallery figcaption b { color: var(--ink); font-weight: 700; }
.g-wide { grid-column: span 8; }
.g-tall { grid-column: span 4; grid-row: span 2; }
.g-half { grid-column: span 6; }
.g-third { grid-column: span 4; }
.g-wide img, .g-half img { aspect-ratio: 16 / 9; }
.g-tall img { aspect-ratio: 9 / 16; }
.g-third img { aspect-ratio: 4 / 3; }

.stayed { padding: clamp(64px, 8vw, 110px) 0; border-top: 1px solid var(--line); }
.stayed .wrap { display: grid; grid-template-columns: repeat(12, 1fr); gap: 24px; align-items: start; }
.stayed .label { grid-column: 1 / span 3; padding-top: 14px; }
.stayed blockquote { grid-column: 4 / span 9; margin: 0; font-family: var(--hand); font-size: clamp(1.7rem, 3.4vw, 2.9rem); line-height: 1.2; }
.stayed blockquote mark { background: none; color: inherit; background-image: linear-gradient(transparent 62%, var(--lime) 62%, var(--lime) 92%, transparent 92%); }

.pager { border-top: 1px solid var(--ink); display: grid; grid-template-columns: 1fr 1fr; }
.pager a { padding: 32px 0; text-decoration: none; display: grid; gap: 6px; }
.pager a + a { text-align: right; border-left: 1px solid var(--line); padding-left: 24px; }
.pager b { font-weight: 800; font-size: clamp(1.6rem, 3.4vw, 2.8rem); letter-spacing: -.04em; line-height: 1; }
.pager a:hover b { text-decoration: underline; text-decoration-thickness: 3px; text-underline-offset: 8px; }

.cta-band { padding: clamp(64px, 8vw, 110px) 0; }
.cta-band .wrap { display: grid; grid-template-columns: repeat(12, 1fr); gap: 24px; align-items: end; }
.cta-band h2 { grid-column: 1 / span 8; font-weight: 800; font-size: clamp(2.2rem, 4.8vw, 4.2rem); line-height: 1; letter-spacing: -.04em; }
.cta-band .actions { grid-column: 9 / span 4; display: flex; flex-wrap: wrap; gap: 12px; justify-content: flex-end; }

/* ---------- story page ---------- */
.st-head { padding-block: clamp(40px, 6vw, 88px) clamp(48px, 6vw, 88px); align-items: center; }
.st-head .t { grid-column: 1 / span 7; display: grid; gap: 28px; }
.st-head h1 { font-weight: 800; font-size: clamp(2.8rem, 6vw, 5.8rem); line-height: .95; letter-spacing: -.048em; }
.st-head .lede { font-size: 1.15rem; color: var(--body); max-width: 52ch; }
.st-head figure { grid-column: 9 / span 4; }
.st-head img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; filter: grayscale(1); }

.chapter { padding: clamp(48px, 6vw, 80px) 0; border-top: 1px solid var(--line); }
.chapter .side .yr { font-weight: 800; font-size: clamp(1.6rem, 2.6vw, 2.2rem); letter-spacing: -.035em; line-height: 1; font-variant-numeric: tabular-nums; }
.chapter .side .where { font-size: .9rem; color: var(--muted); }
.chapter .side .role { font-size: .9rem; font-weight: 600; }
.chapter .main h2 { font-weight: 800; font-size: clamp(1.7rem, 3vw, 2.5rem); line-height: 1.05; letter-spacing: -.035em; }
.chapter .main .note { font-family: var(--hand); font-size: 1.35rem; line-height: 1.25; }
.chapter .main .note span { background-image: linear-gradient(transparent 60%, var(--lime) 60%, var(--lime) 90%, transparent 90%); }

.strengths { padding: clamp(72px, 9vw, 128px) 0; }
.strengths .wrap { display: grid; gap: 36px; }
.strengths ol { list-style: none; margin: 0; padding: 0; border-top: 1px solid var(--line-dark); }
.strengths li { padding: 18px 0; border-bottom: 1px solid var(--line-dark); font-weight: 700; font-size: clamp(1.4rem, 3.2vw, 2.6rem); letter-spacing: -.035em; line-height: 1.1; }
.strengths li span { color: var(--stone); font-weight: 300; }
.strengths li.last { color: var(--lime); }
.strengths .closing { display: grid; grid-template-columns: repeat(12, 1fr); gap: 24px; }
.strengths .closing p { grid-column: 1 / span 8; font-weight: 800; font-size: clamp(1.4rem, 2.6vw, 2.2rem); line-height: 1.15; letter-spacing: -.03em; }
.strengths .closing .hand { grid-column: 9 / span 4; align-self: end; color: var(--lime); font-size: 1.6rem; transform: rotate(-3deg); }

.values { display: grid; grid-template-columns: repeat(12, 1fr); gap: 24px; align-items: start; }
.values .t { grid-column: 1 / span 6; display: grid; gap: 20px; }
.values .t p { color: var(--body); max-width: 56ch; }
.values dl { grid-column: 8 / span 5; margin: 0; border-top: 1px solid var(--ink); }
.values dl div { display: grid; grid-template-columns: 130px 1fr; gap: 16px; padding: 14px 0; border-bottom: 1px solid var(--line); }
.values dt { font-size: .72rem; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; color: var(--muted); padding-top: 3px; }
.values dd { margin: 0; font-weight: 600; }

.courses { display: grid; grid-template-columns: repeat(12, 1fr); gap: 24px; align-items: start; border-top: 1px solid var(--line); padding-top: clamp(56px, 7vw, 96px); }
.courses .t { grid-column: 1 / span 5; display: grid; gap: 16px; }
.courses ul { grid-column: 7 / span 6; list-style: none; margin: 0; padding: 0; border-top: 1px solid var(--ink); }
.courses li { display: flex; justify-content: space-between; align-items: baseline; gap: 16px; padding: 16px 0; border-bottom: 1px solid var(--line); }
.courses li b { font-weight: 700; font-size: 1.1rem; letter-spacing: -.01em; }
.courses li span { font-size: .75rem; font-weight: 700; border: 1px solid var(--ink); border-radius: 100px; padding: 3px 11px; white-space: nowrap; }

footer { border-top: 1px solid var(--line); padding: 28px 0; font-size: .82rem; }
footer .wrap { display: flex; align-items: center; gap: 24px; flex-wrap: wrap; }
footer .mono { width: 30px; height: 30px; font-size: .72rem; }
footer nav { display: flex; gap: 20px; margin-left: auto; }
footer a { text-decoration: none; }
footer a:hover { text-decoration: underline; }

.toast {
  position: fixed; left: 50%; bottom: 24px; transform: translate(-50%, 16px); opacity: 0;
  background: var(--ink); color: var(--paper); padding: 12px 20px; border-radius: 100px; font-size: .9rem;
  transition: opacity .25s, transform .25s; pointer-events: none; z-index: 50; max-width: calc(100% - 32px); text-align: center;
}
.toast.show { opacity: 1; transform: translate(-50%, 0); }

@media (max-width: 1000px) {
  .nav-links { display: none; }
  .lang { margin-left: auto; }
  .svc-head .t, .svc-head .aside, .incl .t, .incl ul, .touch .t, .touch .form,
  .client .id, .client .txt, .courses .t, .courses ul,
  .case-head .t, .found, .story-row .side, .story-row .main, .st-head .t, .st-head figure,
  .stayed .label, .stayed blockquote, .cta-band h2, .cta-band .actions, .values .t, .values dl,
  .strengths .closing p, .strengths .closing .hand { grid-column: 1 / -1; }
  .story-row .side { position: static; }
  .cta-band .actions { justify-content: flex-start; }
  .st-head figure { max-width: 420px; }
  .facts dl, .results, .results.r3 { grid-template-columns: 1fr 1fr; }
  .pics, .steps { grid-template-columns: 1fr 1fr; }
  .steps li:nth-child(3) { padding-left: 0; border-left: 0; }
  .steps li:nth-child(n+3) { border-top: 1px solid var(--line); margin-top: 8px; }
  .related { grid-template-columns: 1fr; }
  .related a + a { padding-left: 0; border-left: 0; border-top: 1px solid var(--line); }
  .facts div:nth-child(3), .res:nth-child(3) { padding-left: 0; border-left: 0; }
  .facts div:nth-child(n+3), .res:nth-child(n+3) { border-top: 1px solid var(--line); }
  .did { grid-template-columns: 1fr; }
  .did-col, .did-col:first-child { padding: 28px 0; }
  .did-col + .did-col { border-left: 0; }
  .g-wide, .g-tall, .g-half, .g-third { grid-column: 1 / -1; grid-row: auto; }
  .g-tall img { aspect-ratio: 4 / 5; }
}
@media (max-width: 640px) {
  .nav .btn { display: none; }
  .facts dl, .results, .results.r3, .pics, .steps, .signs ul, .ways-grid, .others { grid-template-columns: 1fr; }
  .steps li + li { padding-left: 0; border-left: 0; border-top: 1px solid var(--line); }
  .signs li:nth-child(odd) { border-right: 0; }
  .others a + a { padding-left: 0; border-left: 0; border-top: 1px solid var(--line); }
  .facts div + div, .res + .res { padding-left: 0; border-left: 0; border-top: 1px solid var(--line); }
  .pager { grid-template-columns: 1fr; }
  .pager a + a { text-align: left; border-left: 0; padding-left: 0; border-top: 1px solid var(--line); }
  .values dl div { grid-template-columns: 1fr; gap: 2px; }
}
@media (prefers-reduced-motion: reduce) {
  * { animation: none !important; transition: none !important; }
  html { scroll-behavior: auto; }
}

/* ---------- scalable marketing system block ---------- */
.dark .sec-head > p { color: #CFCBC4; font-size: 1.05rem; }
.tagline { font-weight: 700; font-size: clamp(1.1rem, 1.6vw, 1.35rem); letter-spacing: -.01em; }
.tagline span { color: var(--lime); }
.system { display: grid; grid-template-columns: repeat(12, 1fr); gap: 24px; align-items: center; margin-top: clamp(8px, 2vw, 24px); padding-top: clamp(40px, 5vw, 64px); border-top: 1px solid var(--line-dark); }
.system-copy { grid-column: 1 / span 6; display: grid; gap: 24px; }
.system-copy h3 { font-weight: 800; font-size: clamp(1.7rem, 3vw, 2.5rem); line-height: 1.05; letter-spacing: -.035em; }
.system-copy > p { color: #CFCBC4; max-width: 54ch; }
.cycle { display: flex; flex-wrap: wrap; align-items: center; gap: 8px 12px; font-weight: 700; font-size: 1.05rem; padding: 18px 0; border-top: 1px solid var(--line-dark); border-bottom: 1px solid var(--line-dark); }
.cycle i { font-style: normal; color: var(--lime); }
.loop-note { color: var(--lime); font-family: var(--hand); font-size: 1.5rem; line-height: 1.2; transform: rotate(-2deg); transform-origin: left; }
.diagram { grid-column: 8 / span 5; }
.diagram svg { width: 100%; height: auto; display: block; }
.diagram text { fill: var(--paper); font-family: var(--sans); }
.diagram { max-width: 460px; }
@media (max-width: 1000px) {
  .system-copy, .diagram { grid-column: 1 / -1; }
  .diagram { max-width: 460px; }
}

.hobbies { list-style: none; margin: 4px 0 0; padding: 0; display: flex; flex-wrap: wrap; gap: 8px; }
.hobbies li { font-size: .8rem; font-weight: 500; border: 1px solid var(--ink); border-radius: 100px; padding: 5px 13px; }

/* ---------- scroll reveals ---------- */
.reveal-on .reveal { opacity: 0; transform: translateY(20px); will-change: opacity, transform; }
.reveal-on .reveal.from-left { transform: translateX(-22px); }
.reveal-on .reveal.in {
  opacity: 1; transform: none;
  transition: opacity .75s cubic-bezier(.22,.7,.2,1), transform .75s cubic-bezier(.22,.7,.2,1);
  transition-delay: var(--d, 0ms);
}
@media (prefers-reduced-motion: reduce) {
  .reveal-on .reveal { opacity: 1 !important; transform: none !important; }
}

/* ---------- mobile menu + touch targets ---------- */
.menu-btn, .nav-links .nav-cta-m { display: none; }
@media (max-width: 1000px) {
  .nav .wrap { gap: 10px; }
  .menu-btn { display: inline-grid; place-items: center; width: 40px; height: 40px; padding: 0; color: var(--ink); background: transparent; border: 1.5px solid var(--ink); border-radius: 50%; cursor: pointer; flex: none; }
  .menu-btn span { display: block; width: 16px; height: 8px; border-top: 2px solid currentColor; border-bottom: 2px solid currentColor; transition: transform .2s ease; }
  .nav.open .menu-btn { background: var(--ink); color: var(--paper); }
  .nav.open .menu-btn span { transform: scaleX(.75); }
  .nav.open .nav-links { display: flex; flex-direction: column; gap: 0; position: absolute; top: 100%; left: 0; right: 0; margin: 0; padding: 6px var(--pad) 24px; background: var(--paper); border-bottom: 1.5px solid var(--ink); font-size: 1.3rem; font-weight: 700; letter-spacing: -.01em; }
  .nav.open .nav-links a { padding: 14px 0; border-bottom: 1px solid var(--line); text-decoration: none; }
  .nav.open .nav-links .nav-cta-m { display: inline-flex; align-self: flex-start; margin-top: 18px; padding: 14px 22px; border: 0; border-radius: 100px; background: var(--lime); color: var(--ink); font-size: 1rem; }
}
@media (max-width: 640px) {
  .lang button { padding: 6px 5px; }
  .label { font-size: .78rem; }
  .textlink, .crumbs a, footer nav a { display: inline-block; padding: 10px 0; }
  footer nav { gap: 24px; }
}

/* ---------- design pass: type + spacing scale ---------- */
:root {
  --t-display: clamp(3rem, 6.4vw, 6.2rem);
  --t-h1: clamp(2.6rem, 5.2vw, 4.2rem);
  --t-h2: clamp(2rem, 4vw, 3.2rem);
  --t-h3: clamp(1.4rem, 2.4vw, 1.9rem);
  --t-num: clamp(2rem, 3.4vw, 2.9rem);
  --space-s: clamp(40px, 5vw, 64px);
  --space-m: clamp(56px, 7vw, 96px);
  --space-l: clamp(72px, 9vw, 128px);
}
/* type scale */
.case-head h1, .svc-head h1, .st-head h1 { font-size: var(--t-h1); }
h2.big, .touch .t h2, .cta-band h2 { font-size: var(--t-h2); }
.client .id h2, .chapter .main h2, .signs h2, .system-copy h3, .did-col .name, .pager b, .related b, .others b, .strengths li, .strengths .closing p { font-size: var(--t-h3); }
.res b, .client .num b { font-size: var(--t-num); }
.res b.word { font-size: clamp(1.3rem, 2.2vw, 1.8rem); }
/* spacing scale */
.sec, .strengths { padding-top: var(--space-l); padding-bottom: var(--space-l); }
.chapter, .client, .cta-band, .st-head { padding-top: var(--space-m); padding-bottom: var(--space-m); }
.case-head, .svc-head { padding-top: var(--space-s); padding-bottom: var(--space-s); }
/* phones: shorter case intros, swipeable galleries */
@media (max-width: 640px) {
  .facts dl, .results, .results.r3 { grid-template-columns: 1fr 1fr; }
  .facts div, .res { padding: 14px 12px 14px 0; }
  .facts div:nth-child(odd), .res:nth-child(odd) { padding-left: 0; border-left: 0; border-top: 0; }
  .facts div:nth-child(even), .res:nth-child(even) { padding-left: 14px; border-left: 1px solid var(--line); border-top: 0; }
  .facts div:nth-child(n+3), .res:nth-child(n+3) { border-top: 1px solid var(--line); }
  .results.r3 .res:nth-child(3) { grid-column: 1 / -1; padding-left: 0; border-left: 0; }
  .facts dd { font-size: .88rem; }
  .res span { font-size: .82rem; }
  .gallery, .pics, .pics.two { grid-template-columns: none !important; grid-auto-flow: column; grid-auto-columns: 80%; gap: 12px; overflow-x: auto; scroll-snap-type: x mandatory; overscroll-behavior-x: contain; padding-bottom: 10px; }
  .gallery figure, .pics figure { scroll-snap-align: start; grid-column: auto !important; grid-row: auto !important; max-width: none !important; }
  .pics.tall { margin-top: 16px; }
}

/* contact form sender */
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; opacity: 0; }
.form-status { margin: 0; min-height: 1.5em; font-size: .92rem; }
.dark .form-status { color: var(--stone); }

/* footer contact */
footer nav { align-items: center; flex-wrap: wrap; }
.ft-mail { font-weight: 600; }
.ft-li { display: inline-flex; align-items: center; gap: 8px; padding: 7px 14px; border: 1.5px solid var(--ink); border-radius: 100px; font-weight: 700; }
.ft-li:hover { background: var(--ink); color: var(--paper); text-decoration: none; }

/* email next to the contact form */
.mail-line { margin: 0; font-size: 1.05rem; display: flex; flex-wrap: wrap; gap: 4px 10px; align-items: baseline; }
.dark .mail-line span { color: var(--stone); }

/* ---------- journal article ---------- */
.art-head { padding-top: var(--space-s); padding-bottom: var(--space-s); border-bottom: 1px solid var(--line); }
.art-head .t { max-width: 760px; margin: 0 auto; display: grid; gap: 20px; }
.art-head h1 { font-weight: 800; font-size: var(--t-h1); line-height: 1; letter-spacing: -.045em; }
.art-tags { display: flex; flex-wrap: wrap; gap: 8px; }
.art-tags .pill { font-size: .75rem; font-weight: 700; border-radius: 100px; padding: 4px 12px; border: 1px solid var(--ink); }
.art-lede { font-size: clamp(1.2rem, 2vw, 1.45rem); line-height: 1.45; font-weight: 500; letter-spacing: -.01em; }
.art-meta { font-size: .9rem; color: var(--muted); }
.art-body { max-width: 760px; margin: 0 auto; padding: var(--space-m) 0 var(--space-l); display: grid; gap: 22px; }
.art-body p, .art-body li { font-size: 1.125rem; line-height: 1.75; color: var(--body); }
.art-body b, .art-body i { color: var(--ink); }
.art-body h2 { font-weight: 800; font-size: var(--t-h3); line-height: 1.1; letter-spacing: -.03em; margin-top: 24px; }
.art-body h3 { font-weight: 700; font-size: 1.3rem; line-height: 1.25; letter-spacing: -.015em; margin-top: 10px; }
.art-body ul { margin: 0; padding-left: 1.2em; display: grid; gap: 6px; }
.art-body li::marker { color: var(--ink); }
.art-quote { margin: 12px 0; padding: 24px 0; border-top: 1.5px solid var(--ink); border-bottom: 1px solid var(--line); font-weight: 800; font-size: clamp(1.35rem, 2.6vw, 1.9rem) !important; line-height: 1.2 !important; letter-spacing: -.03em; color: var(--ink) !important; }
.art-source { margin-top: 16px; padding-top: 18px; border-top: 1px solid var(--line); font-size: .95rem !important; color: var(--muted) !important; }
/* banner followed directly by a dark band (Auris) */
.case-hero + .principle { margin-top: var(--space-s); }
/* round company photo next to the case title */
.co-logo { flex: none; height: auto; aspect-ratio: 1; border-radius: 50%; object-fit: cover; border: 1px solid var(--line); }
.co-title { display: flex; align-items: center; gap: clamp(14px, 2.2vw, 28px); }
.co-title .co-logo { width: clamp(52px, 5.6vw, 84px); }

/* ---------- journal index ---------- */
.art-body ol { margin: 0; padding-left: 1.3em; display: grid; gap: 8px; }
.art-body ol li::marker { font-weight: 800; color: var(--ink); }
.art-fig { margin: 18px 0; display: grid; gap: 12px; }
.art-fig img { width: 100%; height: auto; border: 1px solid var(--line); }
.art-fig figcaption { font-family: var(--hand); font-size: 1.25rem; line-height: 1.3; color: var(--ink); }
@media (min-width: 1000px) { .art-fig { margin-inline: -80px; } .art-fig figcaption { padding-inline: 80px; } }
.jl-head { padding-top: var(--space-m); padding-bottom: var(--space-s); display: grid; gap: 18px; }
.jl-head h1 { font-weight: 800; font-size: var(--t-h1); line-height: 1; letter-spacing: -.045em; max-width: 16ch; }
.jl-head p { color: var(--body); max-width: 60ch; display: flex; flex-wrap: wrap; gap: 6px 12px; }
.jl-list { padding-bottom: var(--space-l); }
.jl-row { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 8fr); gap: 20px 40px; align-items: start; padding: 44px 0 48px; border-top: 1px solid var(--ink); text-decoration: none; }
.jl-row:last-child { border-bottom: 1px solid var(--ink); }
.jl-side img { width: 100%; aspect-ratio: 4 / 3; object-fit: cover; }
.jl-num { display: block; font-weight: 800; font-size: clamp(3rem, 6vw, 5.5rem); line-height: .85; letter-spacing: -.05em; }
.jl-main { display: grid; gap: 16px; justify-items: start; max-width: 780px; }
.jl-top { display: flex; flex-wrap: wrap; align-items: center; gap: 8px 14px; font-size: .88rem; color: var(--muted); }
.jl-top .pill { font-size: .75rem; font-weight: 700; border-radius: 100px; padding: 4px 12px; border: 1px solid var(--ink); color: var(--ink); }
.jl-main h2 { font-weight: 800; font-size: clamp(1.6rem, 2.8vw, 2.3rem); line-height: 1.08; letter-spacing: -.035em; }
.jl-main p { color: var(--body); max-width: 62ch; font-size: 1.05rem; }
.jl-btn { margin-top: 8px; }
.jl-row:hover h2 { text-decoration: underline; text-decoration-thickness: 2px; text-underline-offset: 6px; }
.jl-row:hover .jl-btn { background: var(--ink); color: var(--paper); }
@media (max-width: 760px) { .jl-row { grid-template-columns: 1fr; gap: 14px; padding: 32px 0 36px; } .jl-num { font-size: 2.4rem; } }
/* ---------- end journal index ---------- */