Seller
Marketing Management & Multidisciplinary Leadership
- Brand
- Track
- Strategy
- Role
- Account Manager → Creative Strategy & Operations
- When
- Dec 2019 – Apr 2023
- Where
- Marketing agency · Brazil, remote
- Team
- Multidisciplinary teams and freelancers
Seller was a turning point: from brand and communication to running a much broader marketing ecosystem.
At the agency I worked with different businesses and multidisciplinary teams across brand, content, creative, performance, CRM, websites and digital strategy. My job was to understand what each client needed, translate it into a marketing direction and make sure every specialist was solving the same problem.
Sometimes the issue was positioning. Sometimes it was acquisition. Sometimes the team was doing good work, but nobody was connecting the pieces. And sometimes the data told us the original assumption was simply wrong. Along the way I structured the creative team’s workflows and tools, so the process could grow with the clients.
What I did
- Brand positioning
- Creative leadership
- Content strategy
- Reporting and analysis
- Performance optimisation
- Marketing strategy
- Performance marketing
- Client leadership and strategic presentations
- Project management
- Workflows and tools for the creative team
Three clients, three different problems.
Búfalo Dourado
Premium buffalo-milk cheeses · pioneers in Brazil since 1979
The challenge
Stand out from the competition and hold a premium price (around 10% above the market) while growing awareness beyond São Paulo.
What we did
A premium repositioning: brand pillars and personas, content with a premium look and language, press and influencer seeding, a chef and restaurant programme, and paid social that pointed people to the nearest store.
- Brand positioning
- Content strategy
- PR & seeding
- Influencers
- Paid social
Fazenda Sesmaria
Artisanal cheeses · e-commerce
The challenge
Turn the online store into a real sales channel, with a small monthly budget.
What we did
A full digital strategy (content, CRM and Meta Ads) with campaigns built around key dates like Christmas: free shipping, vouchers and gift-ready offers. With around R$3.5K a month in paid media, a single campaign brought in close to R$79K in sales.
- Digital strategy
- Content
- CRM
- Meta Ads
- E-commerce
Guarde Aqui
Self-storage
The challenge
Stand out on Black Friday in a category people rarely buy on impulse.
What we did
A gamified Black Friday campaign, supported by content and creators, that turned attention into qualified leads for the sales team.
- Campaign concept
- Gamification
- Content
- Influencers
- Lead generation
