Notes on marketing that makes sense.
Articles on brand, strategy and measurement, first published on LinkedIn. Follow me on LinkedIn ↗
Branding without systems is just a PDF
On my LinkedIn I talk about systems, data, metrics and behavior. So people are often surprised to find out my specialty is brand strategy.
Read the article →The buyer already chose before talking to you
Most companies believe they have a demand generation problem. In most cases, I disagree.
Read the article →SEO, Meta Ads, GEO or Google Ads? Where to put your marketing money
If you run a company, this question has already come up in a meeting. Someone argued for Meta, someone else argued for Google, and you decided based on who made the better case.
Read the article →So why do we create content?
It’s one of the most talked-about areas right now and one of the strategies receiving the most investment in digital. But do you know why creating content matters so much?
Read the article →A reflection on creating for social media
Did you imagine there was so much to organise before you start posting on social media?
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