Not your marketing guru.
For more than 13 years I’ve worked across brand, strategy, acquisition, data and marketing operations, in Brazil and Europe. Today I help businesses turn scattered marketing activity into a system they can understand, measure and grow.
What 13 years taught me
Good marketing is not about knowing the latest trick. It is about understanding the business well enough to know what actually makes sense.
Branding taught me positioning and why people connect with certain brands. Agency management made my world bigger: performance, CRM, content, creative and data, with multidisciplinary teams. Leading marketing for a 12-hostel chain taught me to make it all work at scale.
I don’t believe one marketer should do everything. But I do believe someone needs to understand how everything fits together.
That’s usually where I come in.
Read my story →From consumer brands in Brazil to a 12-hostel group in Europe: brand, growth and marketing leadership, always tied to what the business needed.
Brand, Social Media & Influencer Marketing
Marketing Management & Multidisciplinary Leadership
Marketing Strategy & Digital Growth · 12 hostels across Europe
Brand Positioning & Content Strategy · Tenerife
Co-Founder · Strategy, Product & Brand
You don’t need to rebuild everything. We identify what is holding your marketing back and work from there.
When the brand is the gap.
For businesses that need stronger positioning, clearer communication and a better reason for people to choose them.
When direction and visibility are the gap.
For businesses investing in marketing but unsure what to prioritise, where to invest or what is actually working.
When marketing needs someone to lead it, run it, or both.
For businesses without a marketing team today, or with a team that needs leadership. As consulting or with execution, for one project or ongoing.
Clients, colleagues and friends. Worked with me? Leave a note below. It shows up here right away.
This space is for your words.
If we’ve worked together, tell me how it was and what changed. A few honest lines are enough.
Prefer to send an email?hi.camilamelo@gmail.com