Almaíso

Almaíso brought me back to one of the things I love most: finding the story that already exists inside a business.

Almaíso is a retreat and regeneration project in Tenerife that combines hospitality, food, nature, community and a broader vision of how people can gather, live and reconnect. The challenge was not making the place look beautiful. It was making its meaning clear.

I translated a complex vision into a brand people can understand and feel: positioning and storytelling, content and social media direction, copy, campaign concepts and communication for retreats and events, all organised around regeneration, connection and joy. To see whether it was working, I set up a monthly social media report and a benchmark against the seven established retreats competing for the same guest.