Auris Digital
Co-Founder · Strategy, Product & Brand
- Brand
- Track
- Strategy
Understand first.Measure second.Decide last.
- Role
- Co-founder
- When
- Jul 2026 – today
- Where
- Tenerife · European Union
- Works with
- Founder-led consumer businesses, mostly hospitality
Auris is where many of the ideas I developed throughout my career came together.
It was built around a problem I kept seeing inside businesses: marketing activity exists, but the system behind the decisions often doesn’t.
As co-founder, I co-created the positioning, products, methodology, pricing, website, messaging, client strategy and marketing approach. Today Auris is a marketing strategy partner for founder-led consumer businesses, with most of its work in hospitality: hotels, hostels and retreats.
What I built
- Positioning
- Brand strategy
- Website and messaging
- A methodology that measures before it decides
- Monthly reporting for every client
- Product development
- Service architecture
- Pricing
- Sales enablement
- Client strategy
A strategy partner with a method, not a menu of services.
Every Auris project starts by understanding what the business actually sells and to whom, sets up a way to measure before deciding, and ends in one direction with a number attached.
Visit auris-digital.com ↗